Perspectives / An industry in motion
What changed.
What comes next.
Ideas, innovations and difficult questions shaping advertising, communication and creative technology. Looking back to 2007, with an eye on what comes next.
108 perspectives across two decades. Historical milestones, original observations and practical questions.
108 perspectives · Showing 1–12
AI adoption turned into an operating-model question.
WFA’s research moved the discussion beyond the ability to generate content.
The forecast changed; the plan needed a review.
IAB’s September revision illustrated why planning assumptions should remain visible.
A forecast became a planning hypothesis.
IAB’s January outlook connected US advertising expectations with AI and cyclical events.
The shopping journey gained another kind of participant.
Universal Commerce Protocol proposed a shared language for agentic commerce.
A policy clarification was not a blanket ban on a tool.
YouTube addressed confusion around repetitive and mass-produced content.
Accessibility entered another commercial milestone.
The European Accessibility Act’s application date made inclusive service design more concrete.
Search invited a longer conversation.
Google’s AI Mode rollout offered another way to explore complex questions.
Measurement cannot depend on one promise.
Changes to browser plans show why advertising infrastructure needs room for uncertainty.
A moving image became another generative material.
Firefly Video’s public beta expanded experimentation in motion production.
Using AI also required knowing its limits.
The first AI Act application stage included provisions on AI literacy.
Attribution became part of the creative workflow.
Adobe announced a web application for applying Content Credentials to creative work.
AI entered a more explicit regulatory framework.
The EU AI Act’s entry into force made governance part of the industry conversation.